TOPIC 9 | INNOVATION & MARKETS

OVERVIEW

Topic 9 covers 'Innovation and Markets' which includes marketing strategies and product innovation and development. When designing a product it is important to consider how it could be marketed and promoted which is covered within topic 9. It is advisable that you include reference to this topic and the content covered within your IA when the opportunity presents itself.

Topic 9 includes the following:

9.1 Corporate strategies

9.2 Market Sectors & Segments

9.3 Marketing Mix

9.4 Marketing Research

9.5 Branding

LESSON SLIDES

Open up each slideshow as you work through your topic 9 learning. It is important to open them as some slides are interactive and contain tasks to complete.

Topic 9.1 Lesson Slides

Topic 9.2 Lesson Slides

Topic 9.3 Lesson Slides

Topic 9.4 Lesson Slides

Topic 9.5 Lesson Slides

TOPIC 9 RELATED WEBSITES

Explained: Trademark v Patent

Opinion: The Cult of Apple

Case Study: Brand Loyalty

Market sectors and segments

TOPIC 9 RELATED VIDEOS

Example: Diversification Strategy

Starbucks & Fair Trade: Example of CSR

Brand Loyalty

The Marketing Mix - Pricing

Cult of Apple (Brand Loyalty)

Explained: Corporate Social Responsibility

Marketing Strategy: Coca Cola

Price Setting Strategy

McDonald's Move to Health (Environment Scanning)

GoPro $1m Challenge: Example of Promotion

Corporate VS Business Strategy

Dyson Vacuums: Example of a Product Family

4 P's of The Marketing Mix

Ansoff Matrix Example

Example of User Trial

EXAMPLE TOPIC 9 TEST QUESTION

Tip: Consider what this product is and who uses it. Remind yourself of the market research strategies covered and then consider which could or should be most applicable for this product type.

Keep the answer within the context of the question.

1 Mark available each strategy stated (no need for explanation)

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