NEA SECTION C CONTENT

SECTION C SHOULD INCLUDE:

8-12 initial ideas
Client feedback
An identified design to develop further

Download Section C Checklist

4.4.4.3 Section C: Generating design ideas (20 marks)

Students should explore a range of possible ideas linking to the contextual challenge selected. These design ideas should demonstrate flair and originality and students are encouraged to take risks with their designs. Students may wish to use a variety of techniques to communicate. Students will not be awarded for the quantity of design ideas but how well their ideas address the contextual challenge selected. Students are encouraged to be imaginative in their approach by experimenting with different ideas and possibilities that avoid design fixation. In the highest band students are expected to show some innovation by generating ideas that are different to the work of the majority of their peers or demonstrate new ways of improving existing solutions.

Watch the video below for additional, detailed guidance.

GENERATING DESIGN IDEAS GUIDANCE

(DROP DOWN)

Note: The client interview has been hyperlinked - use Google forms as well as video interviews and ensure links are viewable by anyone. You could even photograph the client looking over the designs?

*The example above is a strong format to follow.

KEYS TO SUCCESS

Annotating ideas (adding labels & notes) helps to explain and justify your ideas and design decisions so that the viewer can better understand your process and how the product will work. A useful way of annotating is to focus on parts, purpose and complexities, which is explained below.